Use your Business Cards
- You should always carry business cards
- Make it routine to always have on your person just like taking your keys with in the morning.
- Protocol tells us to always ask for a business card when you give your card and then to read it before you put it in your
pocket or better still in your wallet.
- Take full advantage of meetings and introductions. You never know when you will meet the right person at the right time.
- Social events must be used to create possible business deals by simply giving a few business cards.
- Be patient and persistent by giving your card with thank you notes.
- If you are a private person it would be good to brand yourself with a slogan or catchphrase to set yourself apart from the rest.
- Business cards promote you and connecting yourself is the only way forward.
The business card is used probably more than any other single marketing tool, yet it very often bares only the essentials.
A predictable card includes a logo and the basic information, for instance the name of the business/organization, the name of the employee, their title, and phone/fax numbers with a street address.
What can you do to make your high impact business card generate business?
Ask yourself what is the purpose of my business card and how can I do this most effectively by including some practical and valuable information.
While a number of individuals print something common, such as a calendar on the back of their card, you might prefer something that is particular to your product or service.
For example, a detective might include a thumb print, a dentist to include a list of reminders, a vet with a dog tag theme and a builder/contractor with useful measurement conversions.
Most business cards ignore the second side of their cards which can be used to invite a potential client to your next event, or use it to generate business by offering a discount or simply advertise yourself.
Business Card Checklist
These are the basics to include on your business card.
Drop us an email if we have omitted a detail.
Name of business
Logo
Slogan or catchphrase
Name and title of person
Attachment to business
Professional/academic title
Branch or department
Business description – product and services
Business mission statement
Business generator
Discounts, specials or invites
Map or directions
Advert or design
Business hours
Physical address
Street address
Floor or suite
Postal address – P.O. Box
City - province - state
Zip or postal code
Country
Home address
Land phone with extension number
Toll-free phone number
Mobile phone number
Fax phone number
Home phone number
E-mail address
Web site address |